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Rox

who

ecova

What

branding, e-commerce

When

2022

Ecova

about ecova

ecova was established on the basis of timeless sustainability. Stephanie, the brandโ€™s founder, has studied the effects of the fashion industry on our environment and is determined to counter the impact.

Through storytelling, ecova wants to educate their audience on the importance of conscious shopping to the point where it will become second nature for them. As the brand amplifies the importance of slow fashion, each of ecovaโ€™s collections will be featuring one sustainable fabric to teach the audience the story behind it.

Stephanie, dedicated to spreading the message of eco-friendly shopping, needed to find a way to encompass her mission through branding. This is when she reached out to Kromad to help her vision come to life.

branding

It was very important to create a brand image centralized around sustainability and conscious decisions. With this in mind, ecovaโ€™s logo evokes a sense of modernity all while embracing its organic nature. Analyzing the hand-drawn brand mark, it is important to note the use of the loop stitch present to signify the textile industry.

Adding to the theme of sustainability, the colour palette associated with the brand is minimal, chic and is meant to mimic earthly tones.

Testimonials

๎คด๎คด๎คด๎คด๎คด 5/5

The Kromad family has been exceptional. The branding and the website they have crafted is absolutely perfect. They have guided Ecova through the entire process with patience, kindness and professionalism. You can truly feel they want this business to succeed as much as you do. I have been very impressed by the agency, the team's work ethic and the way they interact with the client. I'm very much looking forward to continuing working with them, and would recommend them to everyone.

By
Stephanie Beaulieu

e-commerce

Stylish, fresh, educational: ecovaโ€™s easy to navigate e-commerce design puts the spotlight on the products and tells the audience the full story from the importance of conscious shopping to explanations on featured textiles and manufacturing processes.

ecova not only wants to save the future of the planet, but wants to connect with their consumers on a personal level. ecova is more than just a clothing company; it is a step in the right direction towards a brighter future for our environment.