Rox
About Daccord
Founded in 2019 by a dynamic team boasting significant experience in the industry, Daccord Pharma is a Quebec-based distributor of pharmaceutical products for global healthcare manufacturer Accord healthcare. They are on a mission to simplify the healthcare supply chain with their wide portfolio of affordable products that help pharmacists focus on what truly matters - the well-being of their patients.
A Business of Trust
The pharmaceutical industry is and has long been a business of trust, especially when prospective clients include pharmacies and hospitals. With a sensitive product offering and a supply chain that is integral to the wellness of millions of people, Daccord Pharma wanted to put across that same trustworthiness.
In addition to the trust factor, Daccord Pharma also requested an identity that highlighted its other values of inclusion, innovation, and social responsibility.
Kromad were mandated to re-do the companyโs logo, entire corporate identity and website development. A full suite of services to reimagine the brand in a constantly evolving industry.
Kromadโs Delivers on its Promise
Kromad began by redesigning Daccordโs logo, making substantial improvements on their previous monogram, which was a little dated. The new logo combined blue and orange hues; colors that are synonymous with loyalty and sincerity and success and health respectively. Daccordโs brand name was also written in a solid and sharp font to inspire a sense of accountability.
We built on our work in the design department with an equally intuitive and easy-to-navigate website that was redeveloped to reflect the companyโs trustworthiness and stature in the industry.
At the end of the day, itโs safe to say, Kromad was able to deliver on its promise of creating a brand identity that complemented Daccordsโs unique vision!
