ecova was established on the basis of timeless sustainability. Stephanie, the brand’s founder, has studied the effects of the fashion industry on our environment and is determined to counter the impact.
Through storytelling, ecova wants to educate their audience on the importance of conscious shopping to the point where it will become second nature for them. As the brand amplifies the importance of slow fashion, each of ecova’s collections will be featuring one sustainable fabric to teach the audience the story behind it.
Stephanie, dedicated to spreading the message of eco-friendly shopping, needed to find a way to encompass her mission through branding. This is when she reached out to Kromad to help her vision come to life.