Union is a family-owned purveyor of home decor, furniture, and lighting goods since 1914. It has built a name for itself over the years, among patrons who appreciate the exceptional quality and dependable service.
A Legacy Brand - Reimagined
Union is the classic case of a legacy brand. A business that has stayed within the family for decades, with the reins being handed down from generation to generation.
However, despite being over 100 years old, the brand had seldom, if ever, undergone a complete refresh.
Kromad was approached with a straightforward directive; to reimagine Union’s brand identity for modern audiences while at the same time preserving the business’s legacy.
