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About Nuda
Nuda is a native Canadian brand that offers a wide range of luxurious and completely natural tanning solutions. From professional spray tan for tan artists to do-it-yourself sunless tanning at home; Nuda has got a little for every tanning enthusiast.
Eye-Catching Packaging Design
At Kromad, we understand that when it comes to digitally native brands, packaging design is of paramount importance.
Website visitors can no longer hold or feel the products theyโre looking to buy online, thus every other aspect of the customer journey needs to be perfected to entice potential clients.
Nuda was faced with a similar challenge before they enlisted our services.
Love at First Sight
The tanning market is heavily fragmented, and with a high price point set for their products, Nuda wanted their packaging design to instantly communicate what they stood for.
The brand positions itself as a luxurious, high-quality, and natural purveyor of tanning products.
Our mandate consisted of combining all the aforementioned features into the design elements we choose while representing Nuda to its audience.
Sophisticated & Minimalistic
The design language we settled on for Nuda was Sophisticated and Minimalistic.
Sophisticated fonts on the minimalistic packaging conveyed a sense of luxury and authenticity. While the color scheme was meant to demonstrate the brandโs commitment to using only natural ingredients.
Kromad ended up creating packaging design for all of Nudaโs bottles and boxes from their Self-Tanning Lotions and Exfoliating Mitts to their Body Shimmers.
