Arthurs

Once the illustration was complete, Kromad went on to design packaging for the cookie boxes and the pancake batter mix cups. The illustration of the Arthurs restaurant building adds a lovely personal touch and encapsulates the cozy feeling of this inviting neighborhood joint.

In time, the illustration unintentionally became the symbol of the brand. It can be seen on all of Arthurs brand material— from packaging to brand apparel. This is a great example of how good branding and design can serve multiple purposes for a growing business.