Atelier Feel Good began with a simple goal, to incite and cement the flame of motivation in those looking to live a more fulfilling life. Their flagship product is a journal that promises to contribute with a 5-Step holistic approach aimed at maximizing one’s potential.
Sophisticated Design Language that Piques Curiosity
With Atelier Feel Good, we were presented with a unique challenge; to create a brand identity that instantly communicated the brand’s mission, while resonating with their target audience.
We set out by designing an original logomark aimed at piquing curiosity that also expressed a sense of fulfillment and evolution. The brandmark was created to signify a sun and a moon with lines to represent different moments of the day that serve as an opportunity for enhanced wellness, deeper reflection, betterment, and self-love
The logo is complemented by a sophisticated yet fun font in accordance with Atelier’s freedom-loving design language.
