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Rox

who

Atelier Feel Good

What

BRANDING

PACKAGING DESIGN

When

2021

Atelier Feel Good

About Atelier Feel Good

Atelier Feel Good began with a simple goal, to incite and cement the flame of motivation in those looking to live a more fulfilling life. Their flagship product is a journal that promises to contribute with a 5-Step holistic approach aimed at maximizing oneโ€™s potential.

Sophisticated Design Language that Piques Curiosity

With Atelier Feel Good, we were presented with a unique challenge; to create a brand identity that instantly communicated the brandโ€™s mission, while resonating with their target audience.

We set out by designing an original logomark aimed at piquing curiosity that also expressed a sense of fulfillment and evolution. The brandmark was created to signify a sun and a moon with lines to represent different moments of the day that serve as an opportunity for enhanced wellness, deeper reflection, betterment, and self-love

The logo is complemented by a sophisticated yet fun font in accordance with Atelierโ€™s freedom-loving design language.

A Feel-Good Journal, that also Looks Good

As the brandโ€™s flagship product offering, we paid special attention while designing their journal to invoke a strong desire to indulge in the assignments inside.

The artful conception gives an added layer of panache to the easy and effective tools contained within.

Testimonials

๎คด๎คด๎คด๎คด๎คด 5/5

Super belle compagnie, trรจs crรฉative et professionnelle. L'รฉquipe est attentionnรฉe et comprend bien les besoins. Trรจs flexible et toujours prรชt ร  aider. Merci pour tout! continuez votre excellent travail, vos designs sont magnifique!

By
Martine St-Arnaud

โ€ฆAnd Collaterals that Leave a Lasting Impression

A lot of Atelier Feel Goodโ€™s ideology revolves around small actions of self-love that create happiness.

With that in mind, we designed accompanying collaterals including exploratory stickers, a beautifully textured wrapping paper that is sure to leave a lasting impression, and a thank you card that communicates immense gratitude on the brandโ€™s behalf.